• November 5, 2014

Fliptop Releases Predictive Account-Based Marketing App

Fliptop has released a predictive account-based marketing application that automatically builds and maintains a list of target accounts for B2B marketing and sales teams.

This technology will save marketers time spent generating account lists, but also keep those lists automatically updated throughout the year as accounts convert into pipeline and customers. Using Fliptop, marketing can direct account-based advertising efforts at exactly the right accounts, and sales can direct outbound efforts and make account assignments.

Account-based marketing (ABM) is a strategy where organizations engage with prospects and existing customers as a market of one  to increase the lifetime value of each customer.

Fliptop's new application connects with Salesforce.com, automatically builds custom predictive models and generates the YourCompany 1000 prioritized list of companies that match the profiles of ideal customers but are not yet customers. That list can be viewed in Fliptop's Web interface or exported to Excel or Salesforce.com.

"Fliptop has taken a process that is currently very manual, time-consuming and error-prone and turned it into an automated SaaS application," said Doug Camplejohn, CEO of Fliptop, in a statement. "The application is the latest to join Fliptop's suite of Predictive Applications that help B2B companies use data science to achieve measurable sales and marketing lift."

Companies can use Fliptop's new Predictive Account-Based Marketing application to build targeted account lists for their sales team, and power B2B advertising platforms, like Bizo, Demandbase, BlueKai, and LinkedIn, reaching target account prospects across Web, email, mobile, and advertising channels.

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