EverString and N3 Join Forces for Predictive Marketing Solution
N3, a provider of B2B sales execution and demand generation, and EverString, a provider of predictive analytics for sales and marketing, today announced a partnership to provide Predictive Sales Development, which ties the power of predictive audience selection with opportunity development and engagement.
Predictive Sales Development helps sales teams focus on the most promising leads earlier in the funnel. The EverString Decision Platform serves as the foundation for developing profiles of ideal accounts and leads to predict the optimal target audience. It uses data from CRM, marketing automation, and other sources to create models of the ideal customer and then delivers ideal B2B accounts and leads to the N3 sales team. N3's sales team engages this highly targeted account list to further qualify the opportunities and nurture them through the funnel to conversion.
"The partnership with EverString is the latest example of N3's investment in next-generation sales and revenue technologies," said N3 CEO Jeff Laue in a statement. "EverString's distinct capabilities for predictive marketing expand N3's existing predictive analytics offerings so we can accelerate and scale revenue delivery for our customers. Partnering with EverString will strengthen N3's impact with existing software and technology customers and create opportunities to generate compelling revenue results for a broader segment of mid-market companies."
"This is a big step forward in the development and use of predictive analytics for B2B sales and marketing," said J.J. Kardwell, president and co-founder of EverString, in a statement. "We are proud to partner with a sales execution leader like N3 to further our enablement of a new generation of sales and marketing. For the first time, we are able to provide both a highly effective, on-demand sales development team and the right target prospect list to fuel them in delivering the best possible sales opportunities."
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