EverString Integrates with Microsoft Dynamics CRM
EverString, a predictive marketing provider, has integrated its artificial intelligence-powered platform with Microsoft Dynamics CRM Online, enabling users to prioritize existing prospects and identify net new, high-quality leads.
"Predictive marketing is quickly becoming an integral piece of an intelligent customer engagement solution and we are excited to offer this powerful technology through our partnership with EverString," said Jujhar Singh, general manager of Microsoft Dynamics CRM, in a statement. "With EverString's predictive marketing technology, Microsoft Dynamics CRM Online customers can improve sales outcomes not only by prioritizing prospect conversations but also by filling their pipeline with high-value accounts."
Delivered as a cloud platform, the EverString integration enables marketers to analyze and validate their entire addressable market of prospects, then proactively select and target the optimal audience based on data from their Microsoft Dynamics CRM Online and more than 20,000 external signals. EverString's predictive marketing technology leverages applied data science, machine learning, and artificial intelligence to find and analyze patterns in the pipeline of all prospects and customers in a user's instance of Microsoft Dynamics CRM Online. This model of the ideal customer is then applied against the entire prospect database so the EverString priority score can be assigned and surfaced.
"We are thrilled to join the Microsoft Dynamics ecosystem and extend the benefits of our platform to its roster of world-class users to help them increase conversions and boost revenue," said Vincent Yang, CEO of EverString, in a s tatement. "Our holistic approach to predictive marketing addresses the entire prospect-to-customer journey, and aligns perfectly with Microsoft's commitment to providing users with personalized, intelligent customer engagement."
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