• January 14, 2016

DiscoverOrg Updates Its Google Chrome Extension for Sales Prospecting

DiscoverOrg, a provider of sales intelligence, released a new version of its Google Chrome Extension that synchronizes users' online searches and browsing activity with instant company insight and sales prospect information.

The DiscoverOrg Chrome Extension was initially released in 2014. The updated version has a new user interface design and performs at a faster speed.

As sales, marketing, and staffing professionals browse Web sites and research companies online, the Chrome extension pulls sales intelligence data straight from the DiscoverOrg platform and displays company contacts, technologies, and triggers.

"Rather than logging into the database, our customers can quickly access company intel while they search online," said Henry Schuck, CEO of DiscoverOrg, in a statement. "It's really simple, seamless, and saves time, a commodity that a lot of busy sales and marketing professionals don't have."

The extension automatically retrieves sales intelligence from DiscoverOrg and then displays data in a small widget in the top right corner of the browser tab, eliminating the need to log into the platform and run specific searches. Users can highlight page text or keywords related to prospects they are researching and initiate search queries within the DiscoverOrg database.

The Details tab shows company descriptions, addresses, phone numbers, and Web sites.

The Contacts tab includes the names, titles, direct-dial phone numbers, verified email addresses, and office locations of key personnel. Users can also add leads to Salesforce.com and visit prospects' LinkedIn profiles directly from the extension.

The Technologies tab features current applications, databases, telecommunications tools, customer relationship management systems, and other platforms the company is using.

The Triggers tab gives insight into corporate projects, initiatives, leadership changes, and other activities.

Company profiles allow users to view full organizational charts or org charts of the IT, marketing, finance, or product development departments.

"Our team does the manual research and reports the data so people can focus on what they do best … sales, marketing, or staffing," Schuck added.

DiscoverOrg platform users can add this extension for free in the Google Chrome Web Store.

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