• December 6, 2016

DialogTech Integrates with Microsoft Dynamics

DialogTech, provider of a call attribution platform, has integrated its technology with Microsoft Dynamics 365, enabling companies to automatically capture intelligence on every phone call, caller, and conversation generated from their marketing within Microsoft Dynamics 365.

By adding phone call analytics, DialogTech helps marketers gain actionable insight into how every channel, ad, search keyword, web session, and marketing interaction drives leads, customers, and revenue, whether the consumer converts online or by phone. The integration automatically populates records with data on every call and caller, even if the call goes unanswered.

"DialogTech is excited to bring intelligence on the most valuable customer interaction—the phone call—to the Microsoft Dynamics 365 platform," said Josh Mallamud, senior vice president of corporate development and strategic partnerships at DialogTech, in a statement. "Businesses can now access data on both online conversions and marketing-driven phone calls within the platform, giving them a complete view of the customer journey, key data to close the loop on marketing attribution, and insights to optimize marketing spend across all channels to drive more revenue more efficiently."

Highlights of the DialogTech integration with Microsoft Dynamics 365 include the following:

  • Detailed call attribution from source to sale, so users can know which marketing channels, ads, search keywords, campaigns, and website interactions generate calls that become customers.
  • Demographic data on inbound callers, so users can capture more 50 data points on each caller, including name, caller ID, and geographic location, even if the call goes unanswered.
  • Reports on the impact of calls and call volume from each marketing source for any time period to see its impact on sales opportunities, prospects, and revenue.
  • Call Logging that ties information about each call and caller, including call duration, time and date, to new or current leads or contact based on caller ID.

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