Demandbase Unveils Marketplace

Demandbase, providers of an account-based go-to-market platform, has launched the Demandbase Marketplace.

The Marketplace is a hub for integrations and partners to simplify go-to-market execution through connected data and workflows. Customers can tap into pre-built integrations to connect their tech stacks and data to Demandbase One or engage with service providers.

Extensive features and functionality of Demandbase Marketplace include the following:

• More than 85 tech integrations and expert service providers, expected to double by year's end.
• Customer ratings and reviews.
• Low-code/no-code setup.
• Intent-driven segmentation and activation.
• Automated workflows via TechTarget integration.
• Scalable data enrichment and intelligence with Workato integration.

"Despite all the technological advancement in recent years, GTM teams continue to struggle with fragmented tech stacks and time-intensive manual processes," said Michael Wilczak, chief strategy officer of Demandbase, in a statement. "This is why we've created a built-in Marketplace, giving teams a single hub to discover, connect, and activate the tools they already use. Going beyond basic plug-ins, we're enabling teams to streamline operations, innovate, and accelerate growth."