Demandbase Launches Mojo

Demandbase has launched Mojo, an agentic artificial intelligence marketing solution in which agents carry B2B context across campaigns and systems and turn it into action teams can trust.

Mojo understands company audiences, campaign structures, revenue process, and which campaigns have already been successful and carries that information forward. It defines audiences, develops briefs, and launches and manages campaigns across connected tools, including Google Ads, LinkedIn Ads, Meta, Marketo, Salesforce, Slack and more.

As campaigns run, Mojo monitors performance, flags problems like broken tracking or audience errors before they affect results, and brings corrective actions back to the marketer for approval.

"Marketers have been doing the same manual grind for 20 years: building complex B2B campaigns across a dozen disconnected tools," said Gabe Rogol, CEO of Demandbase, in a statement. "That era is over. Mojo is the first expression of a new generation of agentic marketing where agents carry strategy through to execution and keep learning from the results. The marketer sets the direction. Mojo runs the campaign. That's the future, and it's here."