• April 23, 2014

Constant Contact Launches Toolkit for SMB Marketing Automation

Constant Contact has launched Toolkit, an all-in-one online marketing platform that brings together the tools needed to drive repeat customers and reach new ones through a wide array of campaign types distributed via email, social, mobile, and Web channels.

Toolkit's real-time reporting on campaign metrics, like opens, clicks, likes, and coupon claims, shows what worked with each campaign and provides insights on how to approach the next one for even better results. Contact management helps to segment customer lists and track every interaction. Further, a vast set of product integrations lets small businesses plug other business tools—from Google Analytics to Salesforce.com—into Toolkit.

Other recent integrations have included MarketMeSuite, PipelinerSales, and GoldMine.

"Once again, we're leveling the playing field for small businesses by bringing them a technology solution previously only available to larger enterprises," said Gail Goodman, CEO of Constant Contact, in a statement. "Toolkit acts like a customer engine, helping small organizations direct, drive, and accelerate the marketing activities that deliver the best results, so they spend less time on their marketing and focus more energy on their real passion – their business. It's a true game changer.

"We're seeing small businesses run three to four marketing campaigns a month. Yet, it's not only about marketing more; it's also about marketing smarter. That's why we've built Toolkit: to support the unique marketing needs of each small business, whether they are just getting started with marketing or are ready to take their marketing to the next level," Goodman continued.

Toolkit is designed to provide an all-in-one experience, offering access to 15 marketing campaign types, including newsletters, announcements, trackable coupons, event registration, local deals, and a brand new donation campaign, as well as a customized design template, contact management tools, and reporting. The Essential Package starts at $45 a month.

For those looking to ramp up more slowly, the Basic Package, starting at $20 a month, includes access to the eight most-used campaigns, including newsletters and announcements, coupled with contact management tools and reporting, and the option to purchase additional campaign types on a per-use basis.

And for those who want to turbocharge their marketing efforts, the Ultimate Package features everything in the Essential Package plus a Personal Marketing Coach, a single point of contact tpo help build a marketing calendar, develop a list growth and segmentation strategy, choose the best campaign to run, and so much more. The Ultimate Package starts at $195 per month.

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