• July 7, 2015

Confirmit Acquires Australian-based IRM

Confirmit has acquired Information Research Management IRM, its exclusive value-added reseller in Sydney, Australia.

The acquisitionof IRM will enable Confirmit to better serve the expanding Australian, New Zealand, and Asian markets. This in turn will enable its customers to develop and deliver voice of the customer,voice of the employee, and market research programs.

IRM has acted as Confirmit's long-term reseller for more than 11 years, providing local sales, support, training, and consulting services for Confirmit's solutions in Asia, Australia and New Zealand.

The acquisition follows the recent launch of Confirmit's Australian SaaS environment, which introduced a highly-resilient, low-latency service to customers in the region.

"The acquisition of IRM is part of our continued global growth strategy that will enable us to deliver our industry-leading solutions around the world," Henning Hansen, Confirmit's president and CEO, in a statement. "We're committed to strategically expanding our business through endeavors that will benefit our customers and the wider market."

"I'm delighted to welcome the team from IRM and their customers to Confirmit. By consolidating our presence in Australia, we'll be able to work closer than ever with businesses in this vital region. There is a huge opportunity for us to work with organizations transforming their businesses through cutting-edge market research techniques and voice of the customer and voice of the employee programs," said Tim Hannington, executive vice president of EMEA and APAC at Confirmit, in a statement.

IRM General Manager Chris Breslin joins Confirmit as country manager.

"Joining forces with Confirmit is an entirely logical step for IRM. We've worked closely together for over a decade, and by becoming part of the core business, we'll be able to draw on the wide range of technology, solutions, and expertise held across the company. This move represents a great step forward not only for Confirmit, but for companies in Asia-Pacific looking to run world-class feedback and research programs.," he said in a statement.

The newly combined business will be based in Sydney and will be known as Confirmit Australia.

Confirmit previously acquired Integrasco in 2013, CustomerSat in 2012, Techneos in 2011, and Pulse Train in 2007.

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