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Confirmit Acquires Integrasco
The acquisition of Integrasco brings social media and text analytics to Confirmit's solution set.
Posted Jan 22, 2014
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Confirmit has acquired Integrasco, a provider of social intelligence and text analytics. Financial terms of the deal were not disclosed.

The acquisition brings advanced technologies for capturing social insights and analyzing unstructured text into the Confirmit portfolio of software offerings for customer experience, employee engagement, and market research.

"The acquisition of Integrasco underlines Confirmit's commitment to providing customers with the most comprehensive product suite for intelligence-driven action. Customers will be able to take full advantage of text-based feedback from almost any data source, including social media and survey verbatims, enabling them to keep pace with the rapid growth of this type of data and achieve greater competitive advantage," said Henning Hansen, president and CEO of Confirmit, in a statement.

The move, which follows the previous acquisitions of CustomerSat in 2012, Techneos in 2011, and Pulse Train in 2007, will enable businesses to gather relevant social media feedback at the point of experience. They can then tightly integrate this data with information gathered through the wide range of other channels supported by Confirmit and generate new and valuable insights using the advanced sentiment analysis. Customers will be able to achieve new levels of insight from wider Voice of the Customer and Market Research programs.

"This move is a significant development for both organizations. Integrasco has created some of the most innovative and effective social intelligence and text analytics solutions on the market. Adding these capabilities to the Confirmit product suite is a huge step forward in enabling us to take these solutions to a wider audience," said Terry Lawlor, executive vice president of product management at Confirmit, in a statement. "We're delighted that both Confirmit's and Integrasco's customers will have the opportunity to achieve greater insights through integrating social and text analytics with their voice of the customer and market research programs."

Integrasco has helped many blue-chip companies track the performance of their brands, products, and services across social media, traditional media, and customer channels to extract significant commercial value from mining unstructured text and insights.

"In our experience, Integrasco is the only company that can deliver outstanding analytical solutions of this type alongside world class technology," said Olle Hagelin, head of field quality at Sony Mobile Communications, in a statement. "They've allowed us to master the big data space to deliver huge benefits to our business. We have achieved significant return on investment in our field operations through the investment in Integrasco solutions, and I am excited about the opportunity the integration with Confirmit solutions will bring."

Confirmit plans to release the Integrasco technology integrated with its Confirmit Horizons version 18 software in the second quarter of this year.


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