Clutch Loyalty Now Available in Salesforce App Exchange

Clutch has launched Clutch Loyalty on the Salesforce.com AppExchange.

Clutch's new app powers customizable loyalty programs that can be created and managed right from Salesforce Marketing Cloud.

"We are happy to welcome Clutch onto the AppExchange, as they provide customers with an exciting new way to engage customers with relevant, personalized loyalty programs," said Mike Wolff, senior vice president of independent software vendor sales at Salesforce.com, in a statement. "The exponential growth of the AppExchange underscores the enormous opportunity the entire Salesforce ecosystem has in creating cutting-edge solutions and driving customer success."

Integrated with Salesforce.com's Marketing Cloud and Commerce Cloud, Clutch Loyalty takes in data from these and other digital or offline systems, including CRM, e-commerce, enterprise resource planning, and in-store point of sale systems, to power its programs.

"For a marketing program to be effective, it must feel personal and relevant, and loyalty is no different," said Andy O'Dell, co-founder and chief strategy officer at Clutch, in a statement. "Clutch makes this possible at scale through a variety of programs that can be automated based on each customer's unique behavior. All of this leads to a closer connection between brands and customers and more effective loyalty programs that optimize customer value."

Customers using Clutch's new loyalty app will have data readily available to use in loyalty programs created within Salesforce as well as external applications. Using a drag-and-drop interface, marketers can take advantage of a variety of strategies, including a welcome series for new members, notifications about new or expiring points, periodic rewards, or balance updates. Corresponding reports track the effectiveness of the program, enabling the comparison of loyalty member and non-member results in a single view.

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