• October 15, 2014

Cloudwords Powers Globalization Capabilities of Oracle Marketing Cloud

Cloudwords, provider of a marketing globalization platform, has integrated with Oracle Marketing Cloud and other key Oracle technologies.

Moving beyond its current integration with Oracle Eloqua, Cloudwords is adding support for Oracle's newest Marketing Cloud technologies to become the global control center for Oracle customers' multilingual marketing efforts. The new integrations include Oracle Reponsys and Oracle Content Marketing (formerly Compendium), as well as Oracle Web Center Sites and Oracle Web Center Content.

Cloudwords' new integrations provide global marketers using Oracle technology with a platform to automate the entire process of managing and localizing B2B and B2C content across international markets.

Cloudwords' out-of-the-box integration with Oracle Marketing Cloud's suite of technologies enables marketers to localize and orchestrate worldwide campaigns. Cloudwords customers working with Oracle technology can now manage the full breadth of their worldwide marketing touchpoints in the languages of their target audiences directly from their marketing technology stack, including their B2B and B2C marketing automation, content marketing and management, Web sites, and digital marketing solutions.

"Cloudwords is now the global backbone for running worldwide marketing in the Oracle Marketing Cloud. There is simply no other solution that plugs into every single one of the Oracle Marketing Cloud's core marketing technologies to create a catalyst for getting multilingual content to market faster. No one else has done this, and it addresses a huge strategic priority that traditionally has been a struggle for marketers," said Scott Yancey, co-founder and CEO of Cloudwords, in a statement. "The wide adoption of marketing automation technology grants incredible new opportunities to expand brand footprints quickly, segment messaging, and grow engagement. Even so, worldwide expansion remains challenging for marketers still stuck in traditional translation workflows. For Oracle Marketing Cloud customers, Cloudwords is the only fully integrated solution for accelerating campaigns across borders and centralizing control of content created for global markets."

"Cloudwords is excited to expand its partnership with Oracle," said Michael Meinhardt, co-founder of Cloudwords, in a statement. "We share Oracle Marketing Cloud's vision of unifying marketing resources and empowering teams to deliver more personalized customer experiences to attract and retain customers and are pleased to help them do so on a global scale."

Cloudwords' new integration capabilities will be available later this month. Current customers using Cloudwords' Oracle Eloqua solution for global marketing automation include Power Integrations, Virgin Pulse, Apriori, and others.;

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