• January 6, 2015

Cloudwords Can Now Translate Dynamic Marketing Content for Customized Digital Experiences

Cloudwords, a cloud-based platform for translating and localizing digital content, has extended the translation automation capabilities for customers using Marketo and Oracle Eloqua.

This newest release helps marketing organizations reach audiences in multiple languages while still only necessitating the creation of a single campaign within their marketing automation platform. Cloudwords automatically converts dynamic content segments in Marketo or Oracle Eloqua assets, like email and landing pages, into the right language for any given recipient based on their locations. The new functionality eliminates the need for marketers to create different programs for each region.

Cloudwords provides native integration capabilities for every major content management system, Web CMS, and marketing automation platform, including Marketo and Oracle Eloqua.

"Cloudwords continues to advance our integrations with leading marketing automation platforms to support the needs of global marketers and enable them to further personalize customer communications. We make it easier for marketers to have one-on-one conversations with their audience in their own language," said Scott Yancey, CEO and co-founder of Cloudwords, in a statement. "This is the first time this technology is available for dynamic content in Marketo and Oracle Eloqua and will significantly enhance how local-language email campaigns are created and delivered."

In addition to support for dynamic content, Cloudwords’ latest release gives customers using its integration with Marketo the ability to clone pre-approved programs. With this new feature, users can duplicate existing programs and make necessary adjustments for different markets.

In October, Cloudwords announced an integration with Oracle Marketing Cloud.

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