Challenger Introduces Loop Sales Coaching Technology

Challenger, a provider of sales training, technology, and consulting, today launched Challenger Loop, a cloud-based software that collects win/loss data and customer feedback to provide a holistic perspective on the quality of purchase experiences.

"With Challenger Loop, salespeople and managers can, for the first time, improve in-motion deals by receiving and analyzing data and then injecting proven best-in-class training into that deal," said Andee Harris, CEO of Challenger, in a statement. "We are adding a layer of transparency and clarity so the customers' perspective is continually top of mind throughout the sales journey, which will support short-term results and long-term success."

Loop helps sales teams understand why deals are won or lost, pushing automated surveys to customers via a CRM to collect candid feedback. The survey results are captured and the collected data is shared via a dashboard tailored to sellers, managers, and leadership roles. Purchase confidence scores, skillset heatmaps, competitive positioning insights, net promoter score gauges, and more are all incorporated into this dashboard.

The customer surveys are available through a partnership with Medallia.

Loop drives coaching experiences using text sentiment to pull key improvement focus areas for departments to curate training sessions for their sellers.