Canto Introduces Flight PHL for Managing Marketing Assets
Canto today released Flight PHL, a new version of Flight by Canto, its cloud-based media library for marketing teams.
The cloud-based digital asset management (DAM) solution includes a refreshed user interface with upgraded features, such as a new Masonry Grid Layout View, which gives Flight PHL users a view of their brand assets. To improve privacy controls, Flight PHL introduces a new private collaboration Workspace feature that facilitates secure sharing of images, videos, and other visual content. Light and dark themes allow teams to further brand their media libraries.
"Box, Dropbox, and other cloud storage platforms are fine for business users in need of a simple file sharing or storage solution, but they lack features for visualizing and organizing brand assets to create better marketing workflows," said Leslie Weller, director of marketing at Canto, in a statement. "Flight PHL, featuring a complete UI redesign, makes DAM more visual, powerful, and streamlined, offering marketing teams an easier and more intuitive approach to brand asset management than anything else on the market today."
Flight PHL gives users a centralized online location for sharing, storing, searching, and collaborating on brand assets and enables users to crop images on-the-fly and relate assets to associate them with one other. The enhanced UI allows greater control over permissions.
Flight PHL also offers digital copyright management capabilities. With Flight PHL, assets can be shared with insight into copyright details, such as expiration dates, terms and conditions, watermarking, and more. Flight PHL users can also relate assets under management, such as linking a model release form (a signed contract/PDF file) to the associated photo. In-app notifications keep marketing teams aware of changes and updates throughout the entire content lifecycle.
Flight PHL also allows content to be shared through multiple platforms, including Slack; to social sites such as Facebook and Twitter; and through restricted portals. The software also includes a number of enhancements to branded portals, which are designed for use by external teams.
Canto Integrates Flight DAM Solution with MailChimp
The integration helps marketing teams add digital assets to their email campaigns.