CallTrackingMetrics Integrates with Optimizely

CallTrackingMetrics, a provider of call tracking and management services, now integrates with Optimizely, an experience optimization platform. By bringing together these two systems, businesses will be able to measure how every experiment on their Web sites affect inbound call volumes and sales.

The CallTrackingMetrics-Optimizely integration tracks which experiments and variations are driving phone calls and sales. As phone calls come in, CallTrackingMetrics associates Web site visitors to the calls along with all the Optimizely data for each visitor. Reporting in CallTrackingMetrics and Optimizely allow users to see calls in the context of the other engagement and conversion statistics they are monitoring.

"So many businesses wonder 'What if I changed the color of this button? Or the call-to-action on this page? Would I get more phone calls and more sales?' By bringing together Optimizely and CallTrackingMetrics, they now have the answers and the ability to change things quickly in response to data gathered," said Laure Fisher, chief operations officer at CallTrackingMetrics, in a statement.

"Optimizely is committed to providing the leading experience optimization platform so that our customers can choose from any of the best-of-breed platforms available to work alongside Optimizely," said Travis Bryant, vice president of sales at Optimizely, in a statement. "We're excited to have CallTrackingMetrics join Optimizely's partner ecosystem to help our customers deliver better experiences online."

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