Buzztala Delivers Click-to-Call Video Ad Units
Buzztala, an organic video ad network, has added click-to-call functionality and automated tracking directly in video ad units. This new video ad unit enhances Buzztala's search engine marketing (SEM) services available to advertisers, to now also include direct response capability for consumers.
Buzztala's Product Video Ads (PVAs) are short video product summaries that capture first page organic search positions and produce click-through rates.
When consumers now see Buzztala's organic video ads with a phone number included, they can click to activate their mobile devices or desktop VOIP providers to place calls directly to the advertiser's designated phone number.
"Now that Buzztala has introduced pay-per-call video, we can provide a turnkey service to advertisers, from video production to search engine optimization management to direct response customer acquisition through our network," said Buzztala CEO Jay DeDapper in a statement. "We're happy to trailblaze the next generation of video ads together with our clients."