Buzztala Partners with Rakuten Marketing to Deliver Organic Video Search Ads
The partnership will enable merchants to increase search engine marketing ROI.
Posted Jan 13, 2015
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Buzztala, provider of an organic video ad network, is making its search engine marketing (SEM) services available to retailers and advertisers through Rakuten Marketing.

Buzztala's Product Video Ads (PVAs) are short video product summaries that capture first page organic search positions. Buzztala's organic video ads will now be available through the Rakuten Affiliate Network reporting platform, to provide attribution data in organic video search as well as other channels.

The partnership enables Buzztala to help Rakuten Affiliate Network's advertisers create and launch PVAs, for hundreds or thousands of SKUs. Now that Buzztala has teamed with Rakuten Affiliate Network, Buzztala can provide a turnkey service to merchants, from video production to search engine optimization management to traffic acquisition thru its network.

"Rakuten Marketing's vision of an omni experience for its merchants is a shared goal for Buzztala, and we think it's critical that customers get the same consistent level of attribution data and reporting throughout all marketing campaigns, whether it's paid search or organic video search," said Jay DeDapper, CEO of Buzztala, in a statement. "Rakuten Affiliate Network advertisers can now utilize Buzztala's PVA ad units to take advantage of this seamless integration in the launching of their own organic video campaigns."

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