Bullhorn Granted U.S. Patent for Sales Acceleration Technology
The U.S. Patent and Trademark Office has granted Bullhorn U.S. Patent 9,189,770 for its sales acceleration solution, Bullhorn Pulse.
Bullhorn Pulse powers Bullhorn's CRM platform and is also available as a stand-alone product that integrates with any salesforce automation system.
Bullhorn Pulse provides a clear picture of which deals teams are winning and which ones they're losing. Upon detecting an email message, Bullhorn's patented data capture technology automatically enters a copy of the message to the activity records of the sender and contact within the Bullhorn CRM system. Attachments, such as meeting and event invitations or cancellations, are also automatically added to or updated in users' records.
Bullhorn captured and analyzed 3.4 billion email messages for its customers last year.
"Sales activity reporting is dead," said Art Papas, co-founder and CEO of Bullhorn, in a statement. "Lots of activity and no engagement equals no results. We've learned this from listening to our customers over 16 years. Relationships are everything, and the standard sales process that other CRM systems facilitate doesn't say anything about relationships. Bullhorn Pulse solves this relationship insight quandary. We've created a CRM that listens to every conversation, automatically and unobtrusively, to tell you which deals you're going to win and which deals you're going to lose. Bullhorn Pulse has fundamentally shifted the conversation around what CRM should be—effortlessly intelligent, proactive, and up-to-date, versus what it traditionally has been—manually intensive, robotic, and two-dimensional."
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