-->
  • September 24, 2020

Amobee Partners with Lotame for Social Activation

Amobee, an advertising technology company, is partnering with Lotame, a provider of data enrichment solutions, for enhanced audience targeting and activation across major social networks.

Amobee's identity solution converts Lotame’' rich taxonomy of unique and privacy-compliant third-party audiences into audience segments that advertisers can use to enhance audience targeting across Facebook, Instagram, Pinterest, Snapchat, and Twitter.

This partnership gives marketers access to the full suite of Lotame's audience segments through the Amobee Advertising Platform, including demographic, interest, and intent data.

"Lotame's global scale and strong understanding of audiences made them a natural partner for Amobee to further expand our converged programmatic and social capabilities," said Jack Bamberger, chief commercial officer at Amobee, in a statement. "We are proud to integrate Lotame with our best-in-class technology for advertisers to develop and deploy rich social audience targeting strategies across multiple digital environments."

"Everyone wants that 360-degree view of a consumer's digital life," said Andy Monfried, CEO of Lotame, in a statement. "Our partnership with Amobee supports our mission to help marketers deepen their understanding of the changing consumer and engage with customers meaningfully and respectfully across digital platforms and channels."

CRM Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues

Related Articles

Amobee Collaborates with Oracle Data Cloud

The integration partnership activates third-party data across programmatic and social media platforms

Amobee Partners with Place Exchange to Activate Programmatic Buying for Out-of-Home Media

The collaboration between Amobee and Place Exchange amplifies the convergence of digital media channels

Amobee Announces Nielsen Data Integration

Nielsen's television viewing and online media consumption data will be integrated into Amobee's digital advertising platform.

Amobee Partners with LiveRamp

Amobee is incorporating LivbeRamp's IdentityLink to enhance targeting and measurement for advertisers.