Abacus Integrates with Salesforce
Abacus, providers of an expense management solution, has integrated with Salesforce.com, providing Abacus customers who also use Salesforce with real-time insight into business metrics like campaign ROI and customer acquisition cost, directly from the Abacus platform.
By integrating Salesforce data into Abacus, users can now link expenses related to customers and prospects with revenue
Abacus customers can now sync their Salesforce Account, Opportunity and Campaign data into custom expense fields, allowing employees to tie expenses to clients and prospects. Combining this data with other contextual expense information, customers can create reports within Abacus to analyze spend per client or campaign by category, department, timeframe, or other business data point. It will also shine additional light on customer acquisition costs and marketing campaign ROI.
"What makes this integration unique is what we can do with the data once we ingest it," says Omar Qari, CEO of Abacus, in a statement. "One of our driving missions is to help finance teams gain a new level of insight into their expenses so that they can make strategic decisions about optimizing their spend."