IN BETA: Maximized Prospects

Maximizer Software Inc. has introduced Maximizer Enterprise 8 (ME 8), an upgraded CRM solution targeted to small and medium-size businesses. Designed to help users gain prospects, attract new customers, and boost repeat business figures, the software incorporates aspects of marketing, sales, and customer service and support. "All of the predictions we've been hearing about CRM in 2004 relate to things like improved analytics, better reporting tools, the ability to integrate with other applications, and ensuring easy installation and configuration," says Tom Bennett, CTO and copresident of Maximizer Software. "This is the same feedback our customers and partners gave us, and we made sure ME 8 addressed all of these needs." Providing online, offline, and PDA access to information, the system includes workflow automation tools, accounting links, Outlook integration, partner relationship management, and e-business tools. According to Bennett, ME 8's configuration does not require an extensive IT team: The system features intuitive administration out of the box, as well as two database formats (Pervasive or Microsoft SQL). List and campaign management and customer profiling capabilities also assist companies with privacy, do-not-call, and antispam legislation. "We have enhanced the functionality in each of our core modules of sales, marketing, and customer service and support with workflow automation tools, Crystal reporting and analytics capabilities, and QuickBooks integration," Bennett says. "And with our new .NET technology we are able to offer a similar user experience between Windows and Web users while maintaining easy integration with other applications." ME 8 starts at $489 per user for the CRM suite and $699 for the eCRM suite; annual maintenance includes priority support and upgrades. --Emmy Favilla