Articles: Sports/Entertainment
Ampsy will use Watson analytics to better understand fan sentiment and social content sharing.
Salespeople who are scared to fail are also afraid to succeed.
Responsibility and strategy are key to using this growing technology.
Proliferation of AR and VR devices will drive a new type of commerce.
The company turned to the platform's influencer community to generate buzz for a movie's premiere.
The solution will deliver customized editorial content to subscribers' email inboxes.
The open-source offering will enable organizations to better use data for effective predictive analytics.
The tear-jerking Nationwide ad was a close second, despite controversy.
Following staunch criticism from animal activists, GoDaddy has replaced its puppy-centered content.
Interactive game drives engagement—and sales—for the companies' cobranded DVD.
Today's innovations are only the beginning.
Users can now incorporate self-service, ticket submission, and chats into apps.
Smart technology investments are just the beginning.
Partnership enables companies to create a more complete understanding of customer behavior.
As Carlo's Bakery gets bigger and embraces new technology, Buddy's philosophy remains the same.
The advertising platform's interactive ads engage mobile gamers.
Traditional linear content is out; personalized dynamic content is in.
Audience activation app helps the team better segment and target its Facebook followers.
Young hypertaskers prefer user-generated content to traditional media.
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Companies: Sports/Entertainment
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