The rise of streaming platforms has fundamentally shifted the media buying landscape, creating new opportunities and challenges.
Cindy Bruemmer //
29 Apr 2025
The size of your customer base matters less than how well suited customers are to your products or services.
Vinod Vasudevan //
12 Jul 2022
Influencers with loyal followings can serve to validate the brands they advertise, which ideally translates to increased brand engagement and sales. But influencer inclusion alone won't strengthen an ad's effectiveness.
Imran Hirani //
10 Feb 2022
Fostering engagement means marketers need to think about their audience as humans, not just as users, setting the brand apart from others by focusing on the aspirations and emotions behind decisions.
Jamie Gier //
11 Nov 2021