SAP says it can fuel "business-to-business-to-consumer" interactions.
Daily News,
Posted 14 May 2013
Boost loyalty and profitability with event-based marketing.
Viewpoints,
Posted 10 May 2013
As media consumption becomes more fragmented, marketers consider syncing television and mobile content.
Magazine Features,
Posted 01 Apr 2013
Magazine Features,
Posted 01 Mar 2013
Acquisition gives Twitter a stronger grasp on second-screen advertising.
Daily News,
Posted 06 Feb 2013
A twice-bankrupt fitness giant revamps its service efforts.
Magazine Features,
Posted 01 Feb 2013
The deal brings a sports CRM and management component to SAP.
Daily News,
Posted 31 Jan 2013
Sports Unlimited gets an SEO boost and increases sales with help from Treepodia.
REAL ROI,
Posted 01 Jan 2013
Premier Business Leadership Series 2012 foretells the future of big data.
Insight,
Posted 01 Jan 2013
With ReadyPulse, a sports apparel company sees e-commerce gains.
REAL ROI,
Posted 01 Dec 2012
Sports team struggle with collecting and analyzing data about their supporters.
Insight,
Posted 01 Sep 2012
The Boston Red Sox turn to Sports CRM from Green Beacon to heighten the fan experience.
REAL ROI,
Posted 01 Apr 2012
"Hit 'em where they ain't" works great in baseball, not in business.
Pint of View,
Posted 01 Feb 2012
The connection provides Salesforce customers with a seamless extension to Spotlight's revenue-driving ticket management solution.
Daily News,
Posted 17 Jan 2012
Camelot Strategic Marketing & Media enhances its offerings.
Daily News,
Posted 04 Jan 2012
How international growth, social media, and a decline in DVD sales are changing the film industry's marketing strategies.
Magazine Features,
Posted 01 Dec 2011
Learn from Netflix's mistakes
Viewpoints,
Posted 02 Nov 2011
Get customers onto the winning team—yours
Pint of View,
Posted 02 Nov 2011
Not even a threatened cancellation of the season could deter football's loyal customers
Insight,
Posted 01 Oct 2011
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