| Articles: Professional Services |
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Deliver freedom, not hype.
Viewpoints,
Posted 25 Jun 2009
Antenna's latest acquisition puts the company in a position to capture an even greater share of the growing market for mobile middleware.
Daily News,
Posted 22 Jun 2009
A global partnership between the two companies is indicative of a growing trend, according to one pundit.
Daily News,
Posted 19 Jun 2009
Mobilize customer sales forces with social media marketing: "You need to take your message to the people."
Viewpoints,
Posted 17 Jun 2009
Helpstream adds deeper integration and a bolstered best practices community with its latest release.
Daily News,
Posted 13 Jun 2009
Research by Strativity Group shows that higher investments in customer experience result in lower attrition and higher referral and customer satisfaction rates. Cutting back is not an option. "The race is on," says Lior Arussy, president of Strativity Group.
Daily News,
Posted 13 Jun 2009
Along with Web 2.0, those interactions can also boost brand image.
Viewpoints,
Posted 12 Jun 2009
Internet Week '09: Brand Exposure event shows companies how to join the conversation.
Daily News,
Posted 10 Jun 2009
An Aberdeen Group study suggests it's not too late to begin tapping into social media to manage your brand reputation online. Not yet, anyway.
Daily News,
Posted 10 Jun 2009
Communities and channels are rapidly expanding — and your company needs to at least know its place in all of them.
Magazine Features,
Posted 01 Jun 2009
Your customers are increasingly connected — to you, to your competition, to each other — but you're not supposed to be the center of every network.
Magazine Features,
Posted 01 Jun 2009
An exclusive excerpt from the new book, The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff, by Salesforce.com's Clara Shih.
Magazine Features,
Posted 01 Jun 2009
Social computing is still working its way into the consultative sales process. For most sales forces, that's just fine.
Magazine Features,
Posted 01 Jun 2009
A forum designed to address one problem evolves into an enterprise asset.
Secret of My Success,
Posted 01 Jun 2009
By focusing on connecting employees, a socially entwined culture benefits clients.
REAL ROI,
Posted 01 Jun 2009
Social media thought leaders, twittering about social media.
Insight,
Posted 01 Jun 2009
CRM magazine's Social Media Maturity Model, the launching pad for a discussion of the next five years of social media.
Magazine Features,
Posted 01 Jun 2009
The co-author of Throwing Sheep in the Boardroom explains why it's not so easy for companies to simply hop aboard the social media bandwagon.
Insight,
Posted 01 Jun 2009
Microsoft Convergence '09: Microsoft and its user groups extend face-to-face with @-to-@.
Insight,
Posted 01 Jun 2009
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