| Articles: Consumer Packaged Goods |
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How social marketing can spotlight your organization's inner person.
Viewpoints,
Posted 19 Jun 2009
Mobilize customer sales forces with social media marketing: "You need to take your message to the people."
Viewpoints,
Posted 17 Jun 2009
Research by Strativity Group shows that higher investments in customer experience result in lower attrition and higher referral and customer satisfaction rates. Cutting back is not an option. "The race is on," says Lior Arussy, president of Strativity Group.
Daily News,
Posted 13 Jun 2009
Internet Week '09: Brand Exposure event shows companies how to join the conversation.
Daily News,
Posted 10 Jun 2009
An Aberdeen Group study suggests it's not too late to begin tapping into social media to manage your brand reputation online. Not yet, anyway.
Daily News,
Posted 10 Jun 2009
Mobile Marketing Forum '09: The quintessential benefit of social media is the ability to stay connected anywhere, anytime. That makes social media reliant on mobile technology -- but is the reverse also true?
Daily News,
Posted 10 Jun 2009
Your customers are increasingly connected — to you, to your competition, to each other — but you're not supposed to be the center of every network.
Magazine Features,
Posted 01 Jun 2009
The social Web is about to evolve — again. Are you ready to evolve, too?
The Tipping Point,
Posted 01 Jun 2009
I don't care to belong to any social network that will accept me as a member.
Pint of View,
Posted 01 Jun 2009
New research finds that companies failing to actively monitor the channel for user-generated content risk falling behind.
Daily News,
Posted 01 Jun 2009
The independent market research firm releases its fifth annual WizKids report, themed around operational excellence.
Daily News,
Posted 20 May 2009
Well-written contracts are key to protecting your business.
Viewpoints,
Posted 20 May 2009
Only 16 of the top 100 Internet retailers -- including perennial leaders Netflix and Amazon.com -- improved their satisfaction scores, but the majority of e-commerce sites lost ground. Also, research firm Gartner offers cost-saving tips.
Daily News,
Posted 11 May 2009
The latest edition of E-Business Suite offers a medley of enhanced capabilities, from compensation incentives to supply chain management. Also, Oracle waives first-year Extended Support costs for some customers.
Daily News,
Posted 04 May 2009
Retail had a bad season, but Wrigleyville Sports now finds itself safe at home.
REAL ROI,
Posted 01 May 2009
How have retailers fared in the twitterverse?
Insight,
Posted 01 May 2009
The candy brand integrates its messaging across Twitter, Flickr, Wikipedia, YouTube, Facebook, and elsewhere on the social graph.
Insight,
Posted 01 May 2009
Have retailers, desperate for survival, abandoned their commitment to the customer experience?
Magazine Features,
Posted 01 May 2009
Analysts say the newest solution from SugarCRM allows the open-source CRM pioneer to compete directly with Salesforce.com.
Daily News,
Posted 30 Apr 2009
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Companies: Consumer Packaged Goods
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