Articles: Consumer Packaged Goods
Shopper Intelligence will make its U.S. debut following the partnership.
The partnership provides advertisers with data on combined CPG audience segments
Marketing is an art, but capturing attention is a science.
Consider digital commerce an opportunity, not an obstacle.
A clearly defined level of commitment to buyers is vital to growth.
There's a fine line between giving and gimmick.
President and Vice Chairman Keith Block touts improvements to analytics, app-building, and customer-engagement capabilities. Plus, an exclusive video interview with Stephanie Buscemi, senior vice president of Salesforce.com's Analytics Cloud
Tweet Activity Dashboard helps companies see how posts perform.
Reaching consumers in Latin America and Asia-Pacific requires local targeting.
With children going online more often, Internet advertising comes under scrutiny.
Speed of SAP HANA is one route to better customer and employee experiences.
Marketers need to take back control over brands' coupon strategies.
Sales enablement technology helps answer questions for custom orders.
Curalate's solution derives insight from the 75 percent of Tumblr posts that contain no text.
Salesforce's new industries strategy will focus on delivering solutions for key verticals.
Turn your customers' passion into a long-lasting brand relationship.
Lessons learned from Superstorm Sandy.
Incorporate the surprising psychology behind customer choice and loyalty.
Learning from Amazon.com's success, businesses leverage e-commerce to bypass retailers.
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Companies: Consumer Packaged Goods
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