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CRM Cover

June 2025

Magazine Features

Social Re-Emerges as a Customer Service Channel

AI is making social support more of a viable option this time around.

Use Generative AI to Create Video Marketing and Sales Content

Video creation with automation is easier, but it still needs human oversight.

Tips for Choosing the Right Cloud Marketplace

Cost is an obvious concern, but many other factors can't be overlooked.

Reality Check

Flexible Scheduling Reimagines Workforce Management

Here's an important tool for combating agent dissatisfaction and attrition

The Tipping Point

To Drive Growth, CSOs Must Harness Digitally Enabled Sales Strategies

Digital commerce is more than just a shopping cart.

End Notes

AI Can Save Bad CX, but Not How You Expect

Use AI agents to stress-test your system.

Customer Experience

A Guide to the Most Powerful AI Applications for Marketing

Here's how AI is transforming how companies connect with customers and prospects.

Insight

Required Reading: Customer Advisory Boards Are the Secret Weapon for Growth

Here's how to nurture a true partnership with your customers.

REAL ROI

Branch QR Codes Fuel Max Fashion’s Growth

QR campaigns increase the Middle East retailer's conversions.

TruStone Financial Reduces Call Volume with Eltropy

Credit union's AI assistant "Ruth" independently handles 46 percent of member conversations while cutting wait times to 34 seconds.

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