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CRM Across the Wire

Salesforce Adds Marketing Agentic AI

Real-time adaptive web experiences, two-way email channel marketing, and journey decisioning round out Salesforce's latest agentic AI innovations.

Smarsh Unlocks AI-Ready Communications Data with Open Platform Strategy

Smarsh's new APIs to give financial institutions access to and control over their communications data.

DoubleVerify Expands Brand Suitability Measurement to Meta Threads

Expansion brings DV's third-party measurement to Threads feeds, helping companies evaluate contextual relevance and campaign effectiveness.

Capacity Acquires Creovai

Capacity's Creovai acquisition bridges the agent guidance and automation gap.

DoubleVerify Expands Integration with Microsoft Advertising

DoubleVerify's expanded capabilities include DV Campaign Automator, empowering advertisers to streamline their Microsoft Advertising campaign workflows 

Shirofune Adds Upper-Funnel Metrics

Shirofune expanded ad performance metrics to cover the full marketing funnel with reach and frequency support.

Twilio Enriches Customer Engagement Platform with Tools for Data Reliability and Access

Twilio's new platform-wide tools deliver advanced observability, enhanced alerting, and streamlined, composable APIs.

Athena Security Launches Cell Phone and Smart Glass Detection to Protect Contact Centers from Data Breaches

Athena's new technology helps call centers prevent data breaches, ensure PCI and HIPAA compliance, and protect customer privacy in real time. (Featured on SmartCustomerService.com.)

Glia Upgrades Voice AI

Glia brings more life-like voices and noise cancellation to Voice AI. (Featured on SmartCustomerService.com.)

Alvaria Partners with SuccessKPI

Partnership brings together Alvaria's outbound compliance, proactive outreach, and contact center excellence with SuccessKPI's AI-powered business intelligence. (Featured on SmartCustomerService.com.)

Salesforce Partners with Stripe to Support Agentic Commerce Protocol

Salesforce has partnered with Stripe and OpenAI to build an Instant Checkout integration guided by the new Agentic Commerce Protocol (ACP).

SUPERAGENT AI Launches Outbound and Inbound AI Agents

SUPERAGENT AI's Outbound and Inbound AI Agents automates the entire top of the sales funnel.

Coveo Adds to Coveo for Agentforce

Coveo for Agentforce now unlocks custom actions for AI agents with improved precision, accuracy and relevance.

Intellistack Extends Streamline CLM Into Salesforce

Intellistack Streamline CLM for Salesforce now includes unlimited users and multiple Salesforce org connections.

Varonis Introduces Identity Protection for Salesforce Agentforce

New Varonis features allow Salesforce Agentforce users to assess and manage AI agent risk while securing sensitive data.

PubMatic and MNTN Partner

PubMatic and MNTN partnership democratizes premium CTV inventory through direct access to top-tier streaming publishers.

Salesforce Partners with OpenAI and Anthropic

Partnerships with OpenAI and Anthropic help Salesforce deliver secure, interoperable artificial intelligence at scale.

Brandi AI Launches AI Visibility and Generative Engine Optimization Platform for Marketers

Brandi empowers companies to manage and improve visibility in AI-generated answers.

Intuit Adds to Mailchimp Platform

Intuit Mailchimp platform upgrades include Shopify-specific enhancements, omnichannel campaigns across email and SMS, and more robust reporting and analytics.

Netcraft Launches Phone Scam Disruption

Netcraft Phone Scam Disruption defends against the nearly $3 billion impersonation scam market.