6sense Launches AI-Recommended Leads

6sense AI-Recommended Leads to surface contacts for marketers,

NIQ Expands GeoPurchase Audiences Globally

NIQ GeoPurchase now covers audiences in Poland, Begium, Mexico, and Indonesia.

DoubleVerify Expands DV Authentic AdVantage to Meta and TikTok

DV Authentic AdVantage for Meta and TikTok helps advertisers on those platforms improve media effectiveness through integrated pre-bid protection, optimization, and independent measurement.

CallMiner Adds AI to Real-Time Agent Performance and Customer Experience

Agentic AI guidance expands CallMiner RealTime, delivering on-demand, context-aware support to contact center agents during live customer interactions.

PubMatic Launches Creator Marketplace

PubMatic enables direct access to a new class of performance-driven buyers through AgenticOS.

Acxiom Enhances RealID

Acxiom's Real ID powers brand-owned customer identity.

NIQ Partners with Ogury

Collaboration brings NIQ's real-world retail purchase signals into Ogury's Persona Intelligence Engine.

Medallia to Change Ownership...Again

Medallia to transfer ownership to a group led by Blackstone, Apollo, and FSK and reposition itself.

NIQ Introduces NIQ Cadence

NIQ Cadence is one system that unifies NIQ's global data, models, and knowledge.

Vonage Brings Agentic Communications to  Developers with Vonage API Power for Kiro

CPaaS offering native to the Kiro agentic IDE gives Amazon's builder ecosystem instant access to Vonage Communications and Network APIs.

MessageGears Launches Reimagined Journeys

MessageGears' new journey builder sits in organizations' own data warehouses.

The Trade Desk Partners with Travel Companies

Integrations with leading travel, hospitality, and commerce media platforms help advertisers unify campaign activation, measurement, and optimization across the open internet.

Dialpad Integrates with Google Workspace and Gemini Enterprise

Integration enables Google Cloud customers to query, analyze, and act on Dialpad's conversation intelligence across Gemini Enterprise and Google Workspace.

Yahoo DSP Launches Agent Network

With Agent Network, Yahoo DSP connects advertisers with best-in-class AI agents across the industry.

Smartly Partners with Roku

Smartly and Roku bring social advertising to CTV.

Adobe Expands Creative Agent Across Firefly and Creative Cloud

Adobe's creative products have gotten an agentic AI upgrade.

Zeta Global Brings Athena by Zeta to Agencies

Expanded Athena by Zeta now gives marketing agencies real-time intelligence.

Alvaria Integrates with Parloa

Alvaria and Parloa are teaming up for compliant, high-performance AI agents for CX. (Featured on SmartCustomerService.com.)

Yext Opens Full Platform for Trusted Agentic Marketing Execution

Yext's Brand-verified facts, local competitive intelligence across 12 million locations, and agentic marketing execution are now accessible via MCP, API, desktop, and mobile.

Shirofune Integrates with Triple Whale

Shirofune's integration with Triple Whale automate attribution-driven ad optimization across Meta, Google, and other platforms.