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CRM Across the Wire

TransUnion Launches Digital Business Profile

TransUnion Digital Business Profile lets small businesses manage their profiles for digital search results.

TriCoast Media Expands Its Unified SSP/DSP Platform

TriCoast Media has leverage its content flywheel to simplify the CTV advertising supply chain.

PubMatic Brings Custom Creative Formats to AgenticOS

Marketers can brief, buy, and measure creative cross-screen campaigns across premium CTV, mobile, and more in a single access point.

WestCX Launches Orchestrate

WestCX Orchestrate connects conversations, campaigns, AI, and governed intelligence in one orchestration layer.

Iterable Unveils Nova Agent and AI Innovations

Iterable's new AI agent, audience activation capabilities, and Command Center help marketers deliver more relevant experiences, optimize performance, and maintain trust across channels.

Braze Launches BrazeAI Operator, BrazeAI Agent Console, and Braze Creative Studio

Braze's new agentic AI capabilities help marketing teams create and manage campaigns.

Adobe Redefines Its Customer Experience Orchestration Vision at Adobe Summit

Adobe launched Adobe CX Enterprise and other agentic AI capabilities for content creation and orchestration.

UserTesting Launches Figma Plug-in

UserTesting brings real customer feedback into Figma with AI-powered embedded solution for design validation.

impact.com Expands YouTube Partnership

impact.com integration with YouTube helps companies discover creators, activate sponsorships, and measure performance.

Typeface Brings Agentic Marketing Orchestration to Google Cloud

Typeface now enables companies to power brand-governed, AI-driven personalization at scale within Google Cloud's marketing architecture.

NIQ Partners with Stirista

NIQ's relationship with Stirista aligns purchase-based intelligence with data-driven activation capabilities for advertising planning and activation.

Gupshup Launches Superagent

Gupshup Superagent is an autonomous AI agent for customer conversations across channels at scale.

SAP and Google Cloud Expand Partnership to Deploy Multi-Agent AI

Customers can deploy Joule Agents in SAP CX Solutions to build, launch, and optimize marketing  campaigns, while Gemini Enterprise acts as a central hub for agents to take action across SAP and Google Cloud  platforms.

Precisely Launches EngageOne RapidCX

Precisely EngageOne RapidCX combines unified visibility, real-time tracking, and AI for outbound communications.

Innovid Launches Hypermode for Social Campaigns Setup

Innovid Hypermode offers seamless creative-to-media integration and real-time validation across Meta, Pinterest, Reddit, Snapchat, and TikTok.

Yelp Launches the New Yelp Assistant in Spring Release

The new AI-powered Yelp Assistant works across every category on Yelp and helps consumers book, order, and schedule in one conversation.

TripleLift Launches TL Spark

TripleLift's TL Spark is an advertising intelligence layer that unifies supply curation, creative, audience data, and measurement.

Conductor Launches Enterprise AgentStack

Conductor's AgentStack contains AI-native apps, developer experiences, and AEO agents powered by Conductor's unified data engine for AI visibility.

SurveyMonkey Launches Guided Programs

SurveyMonkey's new guided programs help teams bring together surveys and analyze them over time to run connected, always-on feedback initiatives.

NIQ Brandbank Partners with Prodx

NIQ Broadbank and Prodx collaboration unifies product content and real-time data to help retailers deliver smarter digital shopping experiences.