For decades, CRM has been the place where organizations store customer information and record what happened. Now AI is turning CRM into something far more powerful—a system that can recommend what should happen next and increasingly take action.
See how organizations are using this new generation of CRM across sales, marketing, and customer service to:
- Turn customer data into next-best actions
- Automate routine work
- Surface opportunities sooner
- Put intelligence in employees' hands when they need it
CRM Magazine and leading CRM and AI experts will also examine the lessons being learned as companies move from AI experiments to everyday CRM workflows.
Come away with practical ideas for reducing CRM friction, deciding what to automate, and turning the customer information you already have into smarter actions and better outcomes.
Don't miss this live one-hour webinar on Wednesday, February 24, 11 AM PT / 2 PM ET.
Reserve your spot for CRM in the Age of AI: From System of Record to System of Action.
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