How Real Brands Make AI Pay Off:
Proven CX Strategies from
CDW, Advia, and TruConnect
 
Moving artificial intelligence from an experimental pilot to a measurable business impact remains one of the greatest hurdles for modern contact centers. While many organizations test conversational tools, the leaders driving real ROI focus on seamless execution, operational efficiency, and scalable agent enablement.

Join CX and contact center leaders from CDW, Advia Credit Union, and TruConnect as they share their real-world journeys from proof of concept to enterprise-wide deployment. Discover how these distinct organizations modernized customer interactions, minimized friction, and achieved tangible results across key service metrics.

In this session, you will learn:

  • How to transition from isolated AI trials to full production while mitigating adoption hurdles.
  • Practical approaches to reducing unnecessary transfers, cutting average resolution time, and driving meaningful self-service containment.
  • How AI-driven guidance and automated insights assist front-line staff during complex interactions.
  • Candid takeaways from each brand on what worked, what failed, and what they would do differently next time.

Register Now to attend the webinar How Real Brands Make AI Pay Off: Proven CX Strategies from CDW, Advia, and TruConnect.

Join us on Wednesday, October 21, 11 AM PT / 2 PM ET.



SPEAKERS               MODERATOR
headshot headshot headshot headshot headshot
Sarika Prasad
Director, Product Marketing
Five9
Ken Drazin
Director, Employee & Customer Experience Professional Services
CDW
Casandra Murray
Manager of Operations Systems
& Projects
Advia Credit Union
Claudia Guerrero
Director,
Customer Care
TruConnect
Bob Fernekees
Publisher
CRM magazine