The State of Outbound Communications in 2025
Communicating with customers gets increasingly more difficult by the day because contact information is constantly changing, consumers don't trust phone calls, and emails are blocked or labeled as spam. By ensuring the correct contact data and call authenticity, and delivering consistent brand experiences, companies can reduce costs, enhance customer satisfaction and protect their reputations. Businesses can streamline operations, improve agent productivity and drive revenue, while consumers can enjoy more personalized, efficient and trusted interactions with their favorite brands, receiving the communications they need — free from the annoyance of unwanted calls and lost emails.
Join TransUnion® and a guest speaker from Forrester as they review results from a cross-industry, enterprise study on the current state of outbound communications. Commissioned by TransUnion and conducted by Forrester Consulting, this biennial report includes the following findings to be discussed:
- Voice remains the lynchpin of a successful multichannel outbound strategy
- Right-party contact rates failed to improve over two years
- The threat of call spoofing lowers answer rates and damages customer relationships
- Branded calling capabilities can enhance customer trust while improving right-party contact rates
We'll also explore solutions that help address these issues and equip businesses to promote their brands while protecting customers.
Don't miss this live one-hour event on Wednesday, March 12th - 11 am PT / 2 pm ET.
Register Now to attend the webinar Optimizing Outbound Communications: Strategies and Technologies for Effective Customer Engagement.
Based on a study commissioned by TransUnion
SPEAKERS |
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MODERATOR |
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Kate Leggett VP, Principal Analyst Forrester |
Jonjie Sena VP of Product, Communications Solutions TransUnion |
Bob Fernekees Publisher CRM magazine |
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