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Customer Journey Management:
A Key Focus for Stronger Brands |
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A recent study by Gartner revealed that customer experience (CX) programs that exceed management expectations are 2.3 times more likely to have CX efforts in marketing primarily focused not on the path to purchase but on the journey after acquisition.
The full scope of customer journey management, including customer data management, journey analytics, decisioning and orchestration, engagement and personalization, and measurement and reporting, are crucial for brand building. And according to the Winterberry Group, more than three-quarters (77 percent) of businesses are turning to the application of customer journey management.
How have the leading companies used customer journey management to create loyalty, increase revenue, and build their brands?
Our panel of experts will share their experiences and knowledge of how the top companies exceed their CX goals and what you can do to smooth your own customer journeys.
Don't miss this live event on Wednesday, September 27th, 2023 - 11 AM PT / 2 PM ET.
Register Now to attend the webinar Customer Journey Management: A Key Focus for Stronger Brands.
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