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Customer Data Platforms
for True Personalization |
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The primary goal of customer data platforms (CDPs) is to yield one persistent, unified customer record accessible to other systems. Data can be gathered from multiple sources, cleaned, combined, and appended to create a single customer profile.
CDPs allow for deep personalization.
The centralized customer data in the CDP is then available to other systems for marketing campaigns, customer service, and all customer experience initiatives.
Join our panel of experts on this roundtable webcast and discover how you can genuinely provide personalized customer experiences in customer support, marketing, and other areas where deep personalization is a core goal.
Don't miss this live event on Wednesday September 28th, 11:00 AM PT / 2:00 PM ET.
Register Now to attend the webinar Customer Data Platforms for True Personalization.
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