Two-thirds of consumers globally have remained loyal to their favorite brands during the pandemic, according to an Experian research report summarized on DestinationCRM[1]. Proactive communication is the most important thing companies can do to help customers stay loyal. It helps the contact center avoid being overwhelmed with reactive calls, emails, and text messages.

With a steady growth rate of 30% over the past few years, ServiceNow adopted a proactive support strategy to help scale its customer cloud operations and customer support activities without compromising on its customer and employee experience.

This webinar will explore how ServiceNow uses AI to both predict and prevent issues as well as shorten case management times. Benefits of this strategy include an improved customer experience and better productivity.

ServiceNow's head of support strategy will share how the company's time to relief when resolving cases was reduced by 11%, including how:

-- Issue monitoring enabled faster, targeted communication and resolution
-- Machine learning automated and streamlined case management
-- Self-service and proactive support fit together

Don't miss this live one-hour event on Wednesday, July 21st, 11:00 AM PT / 2:00 PM ET.

Register Now to attend the webinar Move the CX Needle: Adopt a Proactive Support Strategy.

[1] Britt, Phillip. "In 2021, Loyalty Shouldn't Be Assumed." DestinationCRM, 20 January 2021.

Andrew Papparides
Head of Support Strategy, Customer Service and Support
Todd Idler
Product Marketing Director, Customer Workflows
Bob Fernekees
CRM magazine