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Despite heavy investment over the past few years, CX programs are struggling to demonstrate measurable business outcomes. One of the primary reasons for this is the lack of a comprehensive and unified view of the customer experience.
A proliferation of siloed, mostly survey-based, VoC efforts across the organization has resulted in a myopic approach to acquiring and acting on CX insights and a fragmented view of the customer that often does more harm than good.
Join the Director of Business Development at Khoros, Christopher Stark, for a frank discussion about data siloes, survey fatigue, and how to create a unified view of your customers to drive better collaboration internally and deliver on the promise of customer data.
In this webinar, you'll learn:
-- Three steps to proving the business results of your CX program -- Why the right data is key to transforming customer insights into business outcomes -- How to create a unified view of the customer at your organization
Register Now to attend the webinar Why CX Programs Struggle to Demonstrate Results. |
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SPEAKER |
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Christopher Stark Director of Business Development Khoros |
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MODERATOR |
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Bob Fernekees Publisher CRM magazine |
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