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The evolution from call center to contact center to customer engagement center (CEC) reflects an evolving vision for an organization's central customer-facing entity, a vision that centers on delivering consistent, high-quality customer experiences (CX).
A well-designed CEC will provide highly personalized communications for every current and future channel for interacting with customers. It emphasizes a single view of the customer, which includes their previous history, intent, sentiments, and even proactively anticipating their needs. The results: improved CX and an increase in operational efficiencies for the customer service organization, which CEOs love.
Join our expert panel from Calabrio, Upstream Works, and Freshworks and find out how to design a customer engagement center to maximize business outcomes and leverage the new crop of AI-assisted solutions, which will only increase in the next decade.
On this webcast you'll learn:
-- Why digital transformation is crucial
-- The value of breaking silos and connecting your organization
-- How to reevaluate omnichannel strategies for competitive advantage and enhanced CX
-- How to deliver a seamless omnichannel experience across multiple channels
-- How to measure and analyze engagement across channels
Don't miss this live event on Wednesday, September 1st, 11:00 AM PT / 2:00 PM ET.
Register Now to attend the webinar Designing a Customer Engagement Center.
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MODERATOR |
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Guy DeRosa
Principle, Strategic Consultant
Calabrio |
Jeff Palmer
Chief Revenue Office
Upstream Works |
Preethy Padmanabhan
Head of Platform Product Marketing
Freshworks |
Bob Fernekees
Publisher
CRM magazine
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