What does creating a customer-first organization really mean? Fundamentally, it means viewing all aspects of the sales journey first from your customers' perspective, and then from your company's.

It could take the form of a liberal return policy with free shipping from an online shoe store, which helps customers overcome their reluctance to buy shoes online. That willingness to put customers first can increase sales and profits significantly beyond the cost of shifting risk from customers to the company. Does incurring extra costs make good business sense? Ask Zappos.

A well-implemented customer-first strategy will keep your customers happy and have a positive long-term impact on your profits.

Join our panel of experts and find out how your company can benefit from putting customers at the center of all your decision making.

Don't miss this live event on Wednesday, September 15th, 11:00 AM PT / 2:00 PM ET.

Register Now to attend the webinar Creating a Customer-First Organization: Technology & People.

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