Data collection is probably the most straightforward aspect of a data-driven business strategy, but combining many databases into an up-to-date, single view of your customers is a challenging undertaking.

Master data management (MDM) links all the critical business data of an enterprise to a single reference point. It reduces errors and helps pave the way for artificial intelligence and other technologies expected to dominate business applications in the 2020s.

Join our panel of experts from Calabrio, Validity, and Dun & Bradstreet and learn how to create a master data management system, best practices, and the benefits that will accrue in the decade to come.

On this lively roundtable webcast, our panelists will discuss:

-- Why MDM needs to come of age in the connected world
-- How your data can help drive value across the business
-- Why referential data is important to MDM
-- How to move from basic contact center reporting to true business intelligence
-- Can MDM alone help deliver world-class customer experience?
-- The fundamental elements for successfully standing up an MDM and/or CRM practice

Don't miss this live event on Wednesday, July 28th, 11:00 AM PT / 2:00 PM ET.

Register Now to attend the webinar Master Data Management – A Single View of the Truth.
Craig Todd
Product Line Manager, Reporting and Analytics
Calabrio, Inc.
Chris Hyde
SVP - Global Head of Data Solutions
Elizabeth Barrette
Leader Data Advisory Services, Data Strategist & Master Data Practitioner
Dun & Bradstreet
Bob Fernekees
CRM magazine