According to a recent Harvard Business Review article, one-third of all CRM projects fail. Additional sources report 43% of CRM customers use fewer than half of platform features and that 50% of paid CRM features are left unused.

Why is this? Customers often make the mistake in thinking go-live is the end of the journey, when it is closer to the beginning. Oftentimes an understanding of true business requirements isn't realized until CRM is up and running.



With Forrester predicting continued consolidation of departmental CRMs into broader business solutions now and in the coming years, is your business prepared?

Hear from industry experts from Sharp, Customertimes and Salesforce how to design your Salesforce initiative for success by reducing time to value, remaining agile, and establishing a continuous improvement process. Topics include:

-- Key considerations for managing an effective implementation
-- Best practices for integrating acquisitions with disparate business models
-- Planning for new capabilities and creating a future roadmap
-- Leveraging new innovations as part of your continuous improvement journey

Register Now to attend the webinar CRM: It's a Journey, not an Event.

Audio is streamed over the Internet, so turn up your computer speakers!
 
SPEAKERS
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James Goldfinger
Chief Customer Officer
Customertimes
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Kirk Puterbaugh
National Director of Operations
Sharp Business Systems
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Michael Janney
Senior Director, Manufacturing Solution leader
Salesforce
 
MODERATOR
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Bob Fernekees
Publisher
CRM magazine