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According to a recent McKinsey study, we've experienced 10 years worth of digital transformation in the last 3 months. However, most B2B companies still not have a reliable way to identify in-market buyers for their solutions. They look at their website visitors – who are submitting web forms, engaging in chat, or calling a rep. But what about buyers who never make it to their site?
Intent data captures the online activity of your target accounts, so you can identify which stage of the buyer's journey they are in, prioritize your efforts and drive engagement through contextual conversations.
Join Nipul Chokshi, VP of Marketing and Nhungly Dang, Senior Director of Account Development at Dun & Bradstreet as they cover:
-- Defining a common framework for using intent signals for account-based marketing and sales -- Deploying automated and personalized buying experiences across channels including your CRM, digital ads and website personalization. -- Empowering SDR's and Inside Sales with insights to prioritize their outreach or inbound leads while driving contextual conversations.
MODERATOR |
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Bob Fernekees Publisher CRM magazine |
Register Now to attend the October 28th webinar Intent Data For Sales and Marketing: Accelerating the Buyer's Journey With Personalized Experiences. |
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PRESENTERS |
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Nipul Chokshi VP of Marketing Dun & Bradstreet |
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Nhungly Dang Senior Director of Account Development Dun & Bradstreet |
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