Data Quality:
The Key Ingredient in a Data Driven Customer Strategy
Data quality is the most elemental ingredient of any attempt at digital transformation or a data-driven customer strategy. Maintaining superior data quality requires an unyielding 24/7 effort as new bits of information are captured or imported. Everything changes constantly—addresses, contact information, and other critical pieces of data—leading to duplicates or erroneous records. A recent report estimates that data scientists spend more than 80% of their time on simple mechanical tasks such as labeling and cleaning data, an issue considering data scientists are hard to hire and very expensive.

How to cope with these data quality issues? Join us and learn the best practices you will need to address the constantly demanding nature of maintaining high-quality databases.

Register Now to attend the webinar "Data Quality: The Key Ingredient in a Data Driven Customer Strategy."

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