Real-World Lessons from T. Rowe Price on Building Client Trust and Loyalty
A critical component of a winning Account Based Marketing (ABM) strategy – one that expands wallet share in key accounts and captures revenue from new targets – is tight collaboration between Sales and Marketing. The challenge that most teams face though is: you know there’s potential – but how do you engage, progress and close those opportunities?


Join Kerry Cunningham, Senior Research Director – Marketing Operations Strategies, SiriusDecisions - a Forrester Company, and Deniz Olcay, Director of Product Marketing, Dun and Bradstreet, in a discussion about data-driven approaches that can help you identify and capture untapped demand. You’ll learn how you can:

-- Prioritize outreach and engagement strategies based on 1st and 3rd party data
-- Build and execute omnichannel engagement strategies that inspire action
-- Understand the “hive mentality” of B2B buying groups and identifying buying “swarms”

If you want to maximize the impact of your ABM strategy, then don’t miss this webinar.

Register now
to attend the webinar "Targeting and Engaging Untapped Demand in Key Accounts: 3 Data-Driven Approaches to Account Based Marketing."

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Kerry Cunningham
Research Director, Marketing Operations Strategies
SiriusDecisions, a Forrester Company
Deniz Olcay
Director, Product Marketing
Dun and Bradstreet
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