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WEDNESDAY, JUNE 21, 2017 - 11:00AM PT / 2:00PM ET
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The average customer journey involves six steps on various engagement channels. No matter the channel — face-to-face, IVR, mobile app, website, live-chat, or email — consumers expect seamless, fast, informed, and often personalized service.
The new economy is customer-centricity — it is their rules, engagement decision, and determination of what makes a customer experience good or bad. Organizations must capture, evaluate, and operationalize comprehensive customer journey analytics to deliver those exceptional customer experiences. Getting there seems like a formidable challenge, and many variables must be taken into account, but the desired result is clear: solve pain points; become more efficient, effective, and insightful; and generate ROI.
Where to start? How to organize all that data? How to justify the necessary budget for tools that get the job done?
In this presentation, NICE's Matt Reading demonstrates how brands like yours have successfully harnessed their customer journeys to create superior customer experiences, and helps you chart the best course forward to do the same.
REGISTER NOW to view this webinar titled "Accelerate Your Understanding of Customer Journeys Through Real-World Examples." |
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| MODERATOR |
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Bob Fernekees
Publisher
CRM magazine |
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| PRESENTERS |
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Matt Reading
Director of Professional Services
NICE Customer Journey Solutions |
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| Audio is streamed over the Internet, so turn up your computer speakers! |
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