Marketing Automation & Your CRM: The Dynamic Duo
Sponsored By: Salesforce.com Pardot
Create a supercharged marketing and sales tool that can help you increase close rates, improve marketing productivity, and track campaign ROI — all by integrating your existing CRM with a marketing automation platform. If you're beginning to think about integration, or have been for a while, take a look at this white paper to see what benefits your marketing and sales teams can expect to see after implementation. The white paper discusses:
• key differences between marketing automation and CRM platforms, including primary features and departmental focuses
• the marketing benefits of integration, like lead qualification, lead management, and targeted messaging
• the sales benefits of integration, including behavioral tracking, lead nurturing, and sales funnel reporting
• a detailed look at the implementation, optimization, and evaluation processes.