Reinventing the Web Channel to Maximize B2B Sales and Customer Satisfaction

Sponsored By: Oracle

This white paper describes how B2B organizations can use B2B online commerce to lower costs, retain customers, grow the business, and reduce complexity for customers-all essential activities for competing in the evolving marketplace. This white paper also identifies the characteristics necessary for a B2B e-commerce platform to meet the complex requirements of today's organizations while delivering the B2C experience that customers have come to expect.