CORINIUM: The Customer Experience Perspective

ServiceNow

In a Corinium Global Intelligence study commissioned by ServiceNow, 55% of the surveyed executives said they would be seen as a strategic business leader if they could achieve the right mix of customer experience (CX) improvements, financial outcomes, and future-proofing of customer service.

This white paper shares survey results and recommendations on:

• Mapping the customer journey
• Delivering customer self-service options
• Closing the loop to eliminate service gaps
• Mitigating customer service issues proactively
• Using analytics and AI to improve CX