4 Steps to Calculating the ROI on Customer Experience Intelligence


For most companies, achieving intelligence into true CX is easier said than done. Yet the ROI is undeniable. The average organization analyzes just 2% of all customer interactions – mostly for random assurance checks and reactive investigations.

In this Ebook, we share four key steps for building and executing an effective CX ROI strategy, and explore the sometimes-obscure value proposition of CX intelligence.