What's the Crucial Differentiator for Customer Experience?
NICE commissioned Forrester Consulting to evaluate the use of data insights to drive customer service. Our research found that companies are immaturely harnessing data insights and these deficiencies deter them from optimizing customer experiences.
Digital inputs and data analysis tools, within and without the contact center, are critical for any business to be sustainable in today’s market. Read this snapshot of the survey findings, with commentary, and learn more about why a unified data platform is the differentiating factor for successful brands.