[eBook] An Easy 4-Step Process to Clean Your Data and Spark Revenue


Each year, 25-30% of customer data goes bad, causing inefficient CRM initiatives, poor analytics and business decisions, and higher costs. Clean data is the key to CRM success. This free ebook – “Tidy Up Using the Melissa Method” – pulls from 30+ years of data quality and address management expertise to give you four easy steps to clean your CRM data. Explore the major causes of bad data, and how to institute a regular data hygiene process across all customer touchpoints. Download the eBook Now!