Social CRM eBook by Paul Greenberg

Sponsored By: Coveo

Today, CRM is social. However, not many companies are able to capture and act on the knowledge necessary to make every customer experience, every product, and every interaction one that centers on and exceeds customers' needs, interests and desires.

Read Social CRM for Beginners, the first installment of a comprehensive, four-part guide by CRM expert Paul Greenberg to creating and fostering a customer-centric organization through knowledge management transformation.

Download the Social CRM Handbook to learn:

·        Why there is no need for a purely social strategy anymore (because CRM is Social).

·        How to get the most from all of your knowledge assets, across systems, the web and social media. 

·        How to set-up scalable, repeatable processes that build knowledge into your CRM foundation.