Overcoming the Dirty Data Problem

Sponsored By: QAS

The difficulty of maintaining data is almost as prevalent as businesses having contact information in the first place. Because of the fluidity of customer relationships, organizations have a hard time keeping contact data clean and up to date.

Most organizations work to keep that data clean, but there are many that view inaccurate data as a standard part of doing business. While that is true to a certain extent, data can be maintained and cleaned to enable more efficient and cost effective business practices if institutions put certain processes in place.

The goal of this white paper is to discuss what departments are influenced by contact data, common errors that occur, where those errors stem from, and different cleaning strategies that can allow organizations to overcome the ever present dirty data.